UK, How to Enter (Agritech)
Nordic Edge invites members to a targeted, curated market programme for the UK.
Why UK?
The United Kingdom is one of the most dynamic markets for agricultural technology, driven by new regulatory frameworks and a strong focus on sustainability. In collaboration with AgriFoodTech Norway, Innovation Norway and British market experts UK Agritech Centre, we are setting up a compressed "How to Enter" programme.
We build the programme around your company: we open the doors, connect you with the right players and arrange meetings that would otherwise take months to set up on your own.
The programme consists of three part:
21. Oct: Digital kick-off & Market Readiness (home-based)
Oct to Dec: Time to understand each company’s needs, identify relevant organisations and prepare valuable connections ahead of the visit.
2–3. Dec: Two intensive days in the Midlands
1. Digital Kick-off & Market Readiness (home-based, 21. October)
Before departure, we run a hybrid workshop to prepare your UK market strategy — with insights from experts in the British market. Read the summary here.
UK Cluster and Industry Actors will then have six weeks to work on the ground. This gives them time to understand each company’s needs, identify relevant organisations and prepare valuable connections ahead of the visit.
3. Market Programme: Midlands (2 days, 2–3. December)
Day 1 – Industry meetup, Harper Adams and Nordic Business Mixer
Industry meetup at the UK Agri-Tech Centre: We are joining the Christmas networking event hosted by our partner, the UK Agri-Tech Centre, at its Midlands Hub. Before the event, the companies in our delegation will be introduced to the network that's attending. On the day, there will be a chance to pitch your company.
The event brings together people from across the UK agritech sector. Expect to meet agritech innovators, potential partners and others who can open doors for you in the UK.Tour of Harper Adams University: Harper Adams is one of the UK's leading centres for agricultural technology. It is home to the National Centre for Precision Farming and has its own centre for agricultural engineering innovation. In 2017 the university grew and harvested the world's first arable crop with no one in the tractor seat or out in the field (Hands Free Hectare). For a Norwegian agritech company, it's a place to find research partners, test sites on commercial farms and experts who know British farming inside out. Learn more about Harper Adams here.
Nordic Business Mixer in Birmingham: In the evening, we're hosting a Nordic Business Mixer in Birmingham. You'll meet potential customers, partners, investors and people from the public sector. The evening is all about networking and new connections.
Day 2 — Company visits and relationship building
Site visit: We plan a visit to a leading British innovation hub or test farms
Company visits: Visits from relevant British companies and potential partners on their home ground
Action plan: We facilitate a structured debrief and a way-forward plan for each participating company
After the programme: Nordic Edge produces a consolidated market report based on the programme's meetings and insights, shared with all participants.
Why participate?
Efficiency: Months of market work condensed into two intensive days
Network: Direct access to an ecosystem that takes time to build on your own
Community: As part of a Nordic Edge delegation, you stand stronger when engaging with British stakeholders
Next step: Is this relevant for your company?
To secure your place and give us time to tailor the right meetings for you, we'd appreciate hearing from you by 9 November