Webinar: Building a Brand for the Forgotten Middle

​Some brands sell clothes. Others build communities.

Heritage menswear brand &SONS has mastered the art of turning customers into lifelong fans, and Lydia Hartley (Co-Founder of Continue) will be sitting down with James Cowdale (Head of Marketing) & Kelly James (Head of Operations & ESG Strategy) to discuss how they did it.
 
In this webinar, we’ll explore:
🧵 How the &SONS community grew from customers to true connection
Think pub meet-ups, in-person retreats and friendships that extend far beyond the brand.

🧔 How they built a brand around the “Forgotten Middle.”
The under-served demographic of men often neglected by the fashion industry - and why speaking directly to them changed everything.

♻️ How circularity is woven into their brand model
Having never sent an item to landfill, sustainability isn’t a campaign - it’s part of the brand’s DNA.

​🎁 Plus: One lucky attendee will win a £100 &SONS gift voucher to spend on timeless pieces built to last!

​📅 Friday 29th Aug - 12.30pm
📍 Virtual

​👉 Reserve your spot now and join the conversation.

​​This event is hosted by Continue - bringing your community home with resale.​