Next-Gen Marketing: Session 2 (in person)

​Session2: “Beyond Engagement: Designing the Next Generation of Customer Experiences”

Overview

• ​6.30pm: Registration & networking

• ​Speaker 1

• ​Start-up Showcase

• ​Speaker 2

• ​8.30pm: End of the event

​Details

Speaker 1: Jayden Cheng, Cloud Technology and Partnerships Lead, Braze: "Balancing Data and Trust: Rethinking First-Party and Third-Party Strategies"

​​Jayden will share his observations on how marketing has evolved in recent years, particularly in how teams approach First-Party and Third-Party data. As marketing continues to accelerate through technological innovation, he will explore how brands can strike the right balance between these data types — optimizing for both ROI and privacy in an increasingly data-conscious world.

​​Speaker 2: Asnawi Jufrie, Vice President and General Manager, SleekFlow: "From Conversations to Conversions: Building Authentic, Real-Time Journeys"

​​In today’s digital landscape, customers expect instant, personalized, and human-like interactions across every touchpoint. Asnawi will be sharing how brands can leverage a digital chat-first strategy to create seamless customer journeys — from discovery to purchase and beyond. He will be sharing how brands today blend automation with authenticity, turn conversations into conversions, and build long-term loyalty through meaningful, real-time engagement.

​Start-up Showcase: Anand Roy, Founder & CEO, Wubble: Wubble is the world's first B2B ethical AI Music Platform. Anand will share about Wubble and demo the platform.

About Next-Gen Marketing
We are a collective of marketing enthusiasts who bring together Singapore’s community through curated, close-knit events. Our goal is simple: explore what’s next in marketing, share knowledge, spark ideas, and foster authentic networking.