​Winning Visibility in the AI-Driven Demand Economy

​AI is no longer just influencing marketing - it’s reshaping how demand is created, how products are discovered, and how brands earn trust.

​Search clicks are disappearing. AI answers are becoming the first - and sometimes only - brand touchpoint. And traditional metrics no longer explain where growth is really coming from.

​This session is designed for senior marketing leaders responsible for growth, demand, and digital strategy. Held at The Original Ivy, London it features Luke O'Leary, Ben Magee, Helena Maniglia and Adam Balestone who lead NP Digital's team of GEO expertise.

​We’ll explore how AI is becoming a new demand channel -and what marketers must change to stay visible, relevant, and commercially competitive.

​What You’ll Learn

• ​Why visibility no longer equals traffic - and why that’s not a bad thing

• ​How AI tools like ChatGPT are shaping product discovery and brand shortlists

• ​What “winning visibility” actually means in an AI-driven demand economy

• ​How leading teams are adapting SEO, content, and GEO strategies

• ​How to measure AI visibility, mentions, and downstream demand impact