Going Global: Adapting UX Research for International Markets w/Priscilla Gutierrez
Talk Description
Join LA UXR Meetup for a free webinar with Priscilla Gutierrez, Senior UX Researcher at IPSOS, as she breaks down how to take the research skills you already have and apply them across borders.
Priscilla will walk through:
How to adapt core planning and execution work for global markets.
Comparing approaches like AI-moderated vs. remote and in-person, human-moderated research, and when each makes the most sense.
Operational details that can quietly derail a study if missed.
Local data privacy regulations, language barriers, internet access issues, and more.
Staying vigilant about cultural assumptions.
Both in how you build study materials and how you analyze what comes back.
Whether you're just starting to think about international research or looking to expand an existing practice, you'll leave with a clearer, more confident approach to taking your research global.
📅 Wednesday, September 16th
🕐 12:00–1:00 PM PST
💻 Online via Zoom (link sent upon registration)
About Priscilla
Priscilla brings over 8 years of experience across tech, non-profit, and education. She specializes in leading complex, multi-market qualitative research — recent projects have spanned GenAI mental models to language learning habits. She holds an MA in Sociology from Stanford University and a BA in Sociology from Wellesley College.
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About our Talk & Walk events:
This event is part of LA UXR Meetup's Talk & Walk series — designed to build community through both conversation and movement.
The Talk is a virtual webinar open to the wider UX and tech community, wherever you are. The following Saturday, the Walk brings it in-person: a casual outdoor meetup in LA, with our speaker, to continue the conversation over coffee, tea and walking.
About LA UXR Meetup:
Whether you’re a seasoned researcher, designer, working in tech or just getting started, we’re excited to get to know you and strengthen the UXR community here in LA (and our global community online). Join the LA UXR Meetup on Linkedin to stay informed about upcoming virtual and in-person events.