Why Brand Identity Matters for Business
In less than half a second your dream clients are going to form an opinion about your brand, and 75% of them will make a judgement about your credibility based on your website.
Sho Kazandjian will lead us through the exercise she uses with her clients to build a strong and resonant brand. The conversation is especially effective at identifying your ideal clients and what sets you and your business apart.
About Sho:
Sho is a Los Angeles–born creative director and has been working in design for the past 15 years. She specializes in branding for businesses which includes logos, websites, packaging, presentations, etc, with an emphasis on strategy and honing in on your brand’s identity. She has designed for consultants, hospitality, music, museums, retail, skincare, real estate, and online creators. She holds a BFA in Graphic Design from ArtCenter and has worked with numerous agencies and studios, but has focused on freelance work and her own brand studio for most of her career.
Her work: