Masterclass: How to Find and Choose Your Startup Idea
About the masterclass:
Find Your Startup Idea is a talk with open Q&A for anyone who wants to become a founder but doesn't have the right idea yet. Sebastian Schuon will cover how to spot a real problem, how to tell a good idea from a distraction, and how to test an idea before you commit. He'll draw on the successes and failures of his own companies.
Topics include:
What makes a good idea: one people will pay for, that fits you and your team, and that can take you where you want to be in 10 years
Practical ways to generate ideas and filter them
Validation: how to get real signal from customers (signed contracts, not just friendly conversations) and when to pivot
Common pitfalls in ideation and validation
We ask participants to bring their questions and any idea they're currently weighing.
About Sebastian
Sebastian Schuon is a serial founder and angel investor with two decades of experience building companies. He co-founded Stylight, which exited for €80M, and Alasco, which has raised a €35M Series B. As an angel, he was the first investor in Personio and a founding angel of Luminovo. Today he runs Schub, a venture studio and accelerator that helps ambitious entrepreneurs build, learn from experienced founders and grow fast.
We are hosting at ZOLLHOF, one of Germany’s fastest-growing tech incubators. Since 2017, ZOLLHOF has supported 120+ startups, 68% of which are still in business, and was repeatedly named one of Europe’s leading startup hubs by the Financial Times. It’s located in a renovated historic customs building next to Nuremberg Central Station, with 2,800 m² of flexible workspace. ZOLLHOF is part of the €30M ZOLLHOF Factory initiative, which is backed by Siemens, Schaeffler, and other major corporations and aims to make Northern Bavaria a leading startup destination. The team is constantly launching new formats in (pre-)incubation, innovation consulting, and investing.