UX Writing to CEO: Tracing the Design-Led Journey

​UX Writing to CEO: Tracing the Design-Led Journey

​Discover how design thinking goes beyond screens and interfaces to shape careers, companies, and leadership. This session explores the power of words in UX, the role of design roots in entrepreneurial growth, and the lessons learned from transitioning from a designer’s desk to the CEO’s chair. Perfect for designers, writers, and anyone curious about how design can fuel both professional and personal transformation.

​Speaker:

​Pawan Kumar - Unpacking UX writing for designers

​Pawan Kumar is a UX copywriter for Freshservice, the ITSM+ESM product from Freshworks, specializing in user experience, language, and the nuanced details that hold a product together. He brings a deep focus on crafting clear, user-friendly copy to enhance product interactions.

​With over 12 years of professional experience, Pawan’s background spans IT products and services, business consulting, education and stationery, advertising, and print media.

​His expertise covers domains such as UX writing, content writing, copywriting, and SEO. Previously, he has also worked as a content marketer, copywriter, and QA professional.

​Padmini Janaki - From UX to CEO: How Design Roots Shape Entrepreneurial Growth

Padmini Janaki is the CEO & Co-founder of Livf.Women, a healthtech platform that empowers women to own their fertility health with personalised, AI-driven care.

​With over 10 years in product strategy and UX design, including leadership at PayPal, she leads a movement supporting 200,000+ women and 22 clinics across India, now expanding globally.

​Padmini is committed to making women’s health a visible, central part of life—ensuring ambition and health go hand in hand.

​Have any queries? Please contact - Sheethal -+91 9677277232