How Rally built a 16 person creator GTM team from Patreon’s playbook

​Mahesh Vellanki is the founder and CEO of YieldClub. He previously co-founded Rally, a unicorn crypto project that pioneered the social token space, and SuperLayer, a Web3 venture studio. At Rally, he helped scale a high-impact creator GTM strategy, building a team that onboarded thousands of creators.

​Before that, Mahesh was a VC at Redpoint Ventures, leading investments in consumer platforms like DraftKings and Nubank. He started his career as a tech investment banker at Citi, working on IPOs and M&As for companies like Facebook, Zillow, and Yelp.

​In this workshop, Mahesh will break down how he and his team built and scaled a 16-person creator GTM team—drawing from his experience at Rally and Patreon’s playbook.

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