AI Agent-Led Growth for PLG teams
AI agents are the next big lever for product-led growth. This session is about how Growth and PLG teams can put them to work: embedding agents in your product to drive onboarding, activation, and retention; getting your product discovered and used by third-party agents like Claude acting on a person's behalf; and designing the collaboration between users and agents inside your product, with the roles, handoffs, trust, and rituals that turn AI from a tool into a teammate.
Join Ken Rudin and Kursat Ozenc for a 45-minute practitioner conversation for founders, PMs, designers, and growth operators.
You'll leave with
A clear picture of what changes (and what doesn't) in the classic PLG playbook when agents enter the product journey
Patterns for agents that pull users to value faster: onboarding, activation, habit formation, and expansion loops
A lens on agent distribution: what makes a product discoverable, selectable, and usable by third-party agents like Claude, and why this is the new SEO
Design principles for human-agent collaboration inside your product: roles, handoffs, trust, and the rituals that make working with agents feel natural instead of foreign
Speakers
Ken Rudin - PLG pioneer and growth advisor
Ken is a pioneer and industry thought leader in product-led growth, product-led sales, and growth marketing, and currently advises B2B and B2C companies on identifying growth levers and building scalable, data-driven growth playbooks. He previously led the global Growth team at Google, was an early leader of Facebook's Growth team (where he also led Analytics and Data Science), served as VP of Analytics and Platform Technologies at Zynga, and was a founding executive at Salesforce.com, where as the first SVP of Product and Engineering he scaled the company from inception to $50M ARR.
Kursat Ozenc, Ph.D. - Designer, educator, and author
Kursat is an executive director at JPMorgan Payments Experience Design, specializing in design strategy and product design, and teaches classes on organizational culture at Stanford d.school. He is the author of two books on building healthy workplace cultures, Rituals for Work (Wiley, 2019) and Rituals for Virtual Meetings (Wiley, 2021), and his work on rituals has appeared in the New York Times, the Atlantic, Fast Company, 99U, and Canadian Public Radio. He holds a Ph.D. in Design from Carnegie Mellon University. He writes at designmeetsai.com.