Selling that Connects: Three-part Workshop Series
This is an interactive, workshop-style series with practical exercises and takeaways that can be applied immediately, led by Balyodh Gill, the Lead Sales Coach at Conestoga Entrepreneurship Collective.
By the end of the bi-weekly three-part series, participants will have:
Clearer understanding of their target customer
Stronger messaging
Realistic approach to selling that works for early-stage businesses and small teams.
Spots are limited to 12 people.
The series is ideal for entrepreneurs and people working in business development at small businesses or startups (under 10 people).
Workshop Breakdown
Session 1: Who Are You Selling To?
April 14, 5-6pm
The first session focuses on identifying the right customer. Participants will work through defining their ideal customer, understanding key pain points, and narrowing their focus so they are spending time on the right opportunities.
Session 2: What Are You Saying to Them?
April 28, 5-6pm
The second session shifts to messaging. Participants will refine their value proposition, clarify how they communicate what they do, and ensure their messaging connects directly to customer needs and outcomes.
Session 3: How Do You Reach and Convert Them?
May 12, 5-6pm
The final session brings everything together. Building on the first two sessions, participants will explore practical ways to reach their target customers, structure outreach, and create a simple sales flow that fits their business.
Each session builds on the last, helping participants gain clarity, test ideas, and take action between workshops.
About Balyodh Gill
Balyodh Gill is a sales coach, mentoring the next generation of great high-tech, B2B sales reps in the Conestoga Entrepreneurship Collective’s Sales Lab. As a seasoned faculty member, he combines his teaching expertise and coaching skills to deliver the new Sales Lab for BDS experience in the business development and sales post graduate program. Balyodh is also a key member of the coaching team in the Sales Lab for Founders program, advising founders on developing their go-to-market strategies, sales processes and prospecting engines.