GTC 2026 | Workshop 07：Paid Growth & ROI Funnel

​💡 Workshop focus on:
Paid growth isn't just "buying users"—it's about managing uncertainty with data. This workshop breaks down the fundamentals of scalable paid acquisition: channel selection, creative strategy, funnel mechanics, LTV/CAC, attribution, and budget allocation, while highlighting common pitfalls for early-stage teams.

​Workshop format: 1-to-10 enablement session

​🚀 What You’ll Learn:

• ​Build an ROI-driven growth model: CAC, Payback Period, LTV, and Retention

• ​Use funnel analysis to pinpoint problems: Impression → Click → Activation → Conversion → Retention

• ​Identify and avoid common paid growth traps: vanity metrics, misattribution, and premature scaling

​🤖 Who It’s For:

• ​Growth leads, performance marketers, and indie developers

• ​Teams with a product but inconsistent growth and inefficient ad spend

• ​Anyone looking to turn growth from "luck" into an "engineering problem"