Marketing in the Age of AI

​How is Marketing and Advertising Evolving and Changing?

​You’ve got a great product. You’ve figured out the market, who your customers are. But how do you reach them, build a community, even passionate loyalty. Our experts (and you) will have a conversation about what works now, gathering and using data, and leveraging the best tools and platforms.

​Moderator:

​Dorian Benkoil, Teeming Media, Professor of Media Management (Columbia, Fordham) who has earned millions in revenue and audience for multiple media properties. Media-tech aficionado. Award-winning journalist. MBA, Fulbright fellow. Speaker of languages. Lover of dogs and tennis.

​Panelists:
Justin Evans, CEO of DataStory Group, a consulting firm that empowers organizations to grow by creating new data products. He is a patent-holding 20-year veteran of the data and technology industry whose innovations have generated hundreds of millions in revenue for Fortune 500 companies such as Samsung, Comcast and the Nielsen Company. And the author of The Little Book of Data: Understanding the Powerful Analytics that Fuel AI, Make or Break Careers.

​Kevin Lee is executive chair and founder of Didit. They help marketing teams profitably outpace competitors with two levers: Paid Search & Paid Social and GEO (Generative Engine Optimization). He's also CEO of the eMarketing Association, whose mission is to educate, and support the interests of marketers within and across the advertising, marketing, media and agency community.