We audited Harvey and Legora's marketing. Here's what it means for your GTM.
Harvey has raised more than $1B. Legora just closed another major round and is expanding fast globally. Both are investing heavily in marketing and brand - hiring Hollywood actors, signing sports sponsorships, and building content engines at scale.
In this free session, we pull back the curtain and give you a peek into what they're actually doing: brand strategy, SEO, content, positioning, and what all of it reveals about where the legaltech market is heading.
Then we do something most teardowns skip: we translate it. Legora hired Jude Law for a multi-million dollar campaign that got 25,000 YouTube views. Harvey signed the actor who played Harvey on Suits for three paragraphs and a blog post - and got more coverage. What doest that gap tell you? And what does it mean for a founder at your stage who can't outspend either of them?.
Jan Roggen (former managing partner, ex-Deloitte, ex-VP of a Legaltech) opens with the strategic picture on how the legaltech GTM landscape is shifting and what that means for positioning and sales narrative.
Emmanuel Tamrat (Blindspot Agency) runs the actual audit live: brand and visual identity, keyword authority, content gaps, traffic trends, and competitive positioning signals, using the exact framework he applies for his clients.
Together: strategy meets execution. You leave with both.
WHAT YOU'LL SEE
The brand plays both companies are making right now, with a breakdown of what's working and what isn't
Real audit data on Harvey and Legora: SEO, content strategy, conversion architecture
Where the market leaders are investing marketing effort, and what they're leaving open
What those bets signal about where buyers are moving
A practical translation: from category-leader playbook to early-stage positioning moves you can act on next week
The first 20 attendees who request it, will receive a free personalised mini-audit of their own marketing.