The "Last Mile of Innovation" Book Launch Event
Celebrate the Launch of The Last Mile of Innovation Book
Join author, innovation strategist, creator of the Frontline Innovation framework, and Willway Labs founder William Reed for the official launch of The Last Mile of Innovation—a business fable about what it truly takes to turn a promising idea into a solution that works for the people it was created to serve.
Innovation rarely fails because people lack ideas. It fails in the difficult space between creating a solution and delivering meaningful, lasting value. Through a compelling story of ambition, resistance, human needs, and real-world consequences, The Last Mile of Innovation explores the challenges innovators face as they attempt to move from intention to impact.
This special launch event will bring together business leaders, entrepreneurs, innovators, problem solvers, and community members for an engaging evening of conversation, connection, and celebration.
Guests will have the opportunity to:
Hear the story and inspiration behind the book
Explore the principles of Frontline Innovation
Participate in a conversation about solving human problems more effectively
Connect with fellow leaders, creators, and change-makers
Receive a signed copy of The Last Mile of Innovation
Meet William and celebrate the beginning of this new journey
Whether you lead a company, build products, serve customers, manage teams, or simply believe that innovation should improve people’s lives, this event is for you.
Come celebrate a book—and a movement—dedicated to closing the gap between great ideas and real-world value.
The real test of innovation isn’t what we create—it’s whether it provides value for the people with unmet needs.