Nailing your Gen Z financial services marketing strategy in 2026

​Gen Z is reshaping the financial services landscape and they’re not playing by the old rules. From loyalty and trust to investment priorities and brand values, this generation demands a fresh approach to engagement.

​Join us for an in-person event at X&why in Victoria where we’ll dive deep into what really matters to Gen Z and how financial service providers can connect authentically. We’ll explore strategies to earn loyalty, meet investment expectations, and align with the causes Gen Z care about most.

​A panel of industry leaders (to be announced) will share their insights, offering practical takeaways to help you shape a future proof marketing strategy that resonates in 2026 and beyond.