Pricepoint Spotlight
Ever asked a client how they set tonight's room rates and got the answer "same as last Tuesday"?
Most independent hotels and hostels still price by gut feel. Flat rates, or a handful of PMS rules that get looked at once a day if you're lucky. Meanwhile the market moves every hour and the rates just sit there.
The maths is brutal. Five room types priced for every night of the year is roughly 1,800 decisions, each one needing a check against occupancy, pace, seasonality, booking window and the competition. Get it wrong by just £2 a night across 80 beds and that's around £60,000 a year left on the table.
Ignacio Moris, EMEA Sales Team Lead, and Holly Davies, Partner Manager at Pricepoint, are joining us for a live walkthrough of how AI pricing handles that work 24/7, along with an honest look at what it can and can't do.
Pricepoint is an AI-driven dynamic pricing engine built for independent hotels and hostels. It reprices every room type for every night of the year in real time, plugs into your PMS or channel manager and pushes rates straight out to the OTAs.
Operators typically see around a 20% increase in revenue. Just as importantly, managers stop fiddling with rates by hand and get their time back for upsells, distribution and rate mix.
What we'll cover:
Why flat rates and once-a-day PMS rules leave money on the table (and why most clients can't hire their way out of it)
Is AI really ready to replace the revenue manager? Where it does the heavy lifting and where humans still earn their keep
Live demo: setting up a property and deciding how aggressive or conservative the pricing should be
Behind the scenes: watching prices update after every booking, cancellation and shift in demand
The competitor rate shopper and mobile app that keep operators in control, on autopilot or manual
A real customer result and what changed for them
Pricepoint's Consultant Partner Program and how to bring it into your client projects, plus an invite to the consultant lunch Holly is hosting in London on 26 November
Open Q&A with Ignacio and Holly
Who it's for: hospitality consultants, fractional leaders, NEDs and operators working across revenue management, commercial strategy, operations and finance. If you've ever opened a client's PMS and found rates that haven't moved since the summer, this one's for you.
An hour on Google Meet with plenty of room for questions. Bring a real pricing headache, anonymised if needed, and see how Ignacio and Holly would tackle it.
Find out more at pricepoint.co
Please note: Well Seasoned Spotlight sessions are recorded. The recording is published on our YouTube channel and may be shared on our website and social channels to promote the featured business and the wider community. By joining you agree that your participation, including your name, voice and image if your camera is on, may be recorded and published. If you would prefer not to appear, you are welcome to join with your camera off and stay on mute, or let us know and we will keep you out of the published version. Any questions, email hello@wellseasoned.work.