Clay Club Casablanca: GTM Engineering Bridge
✨ Purpose
Casablanca, it's time to get your Clay on!
We're bringing the Clay community to Casablanca for an evening of GTM, AI, automation, and ideas that make you go, "Wait, you can do that with Clay?"
Whether you've been hearing about Clay everywhere, are curious about GTM engineering, or are already building workflows, this is your chance to see what's possible, learn from others, and meet people exploring the same space.
No gatekeeping. No intimidating jargon. Just good ideas, live builds, and a community getting started.
💬 Vibe
Less slide-watching. More building, experimenting, and connecting.
Expect a friendly introduction to Clay and GTM engineering, live workflow demos, and an interactive challenge that puts your problem-solving skills to work.
Never used Clay before? Perfectly fine. Already a pro? Bring your ideas and your favourite workflows.
Come curious. Leave with a few new ideas, a few new connections, and hopefully a little more Clay in your life.
👩🏻💻 What to Expect
Clay & GTM Engineering 101: Understand what Clay does, where it fits into modern go-to-market workflows, and why so many teams are exploring it.
Live Clay Builds: See how company data, enrichment, AI research, and signals can turn a broad list of prospects into a more focused set of opportunities.
Community & Connections: Swap ideas, ask questions, share what you're building, and meet others curious about the future of GTM.
No prior Clay experience is required. A laptop will be helpful for the interactive portion, but you don't need to be a Clay expert to take part.
🍔 Food & Beverage
We'll prefer on light snacks throughout the event and more time to connect. Come for the Clay, stay for the conversations.
⏰ Timing & Agenda
5:30–6:00 PM | Welcome to Clay in Casablanca
Meet the hosts, get introduced to Clay and GTM engineering, and find out what the evening has in store.
6:00–6:30 PM | Live Builds & The Clay Challenge
See Clay in action, explore practical workflows, and team up for an interactive GTM challenge. Bring your curiosity, question your assumptions, and see what you can uncover.
6:30–7:00 PM | Connect & Network
Exchange ideas, compare notes, and meet fellow builders and curious minds.
7:00–07:30 PM | Dinner & Closing
Round off the evening with food, conversations, and the beginning of Casablanca's Clay community.
👋 About Speakers Host:
Achraf Salmane is a Clay expert specialized in B2B growth and outbound marketing with experience in campaign execution, sales outreach, and process optimization. He focuses on building structured, scalable systems that help businesses improve their outreach and lead generation.
Hamid Abbou is a certified AI Go-To-Market Engineer and founder of Traffic Architect, specializing in building AI-powered growth systems for B2B businesses. Combining deep technical expertise with hands-on experience in Clay, automation, and revenue engineering, he helps companies transform manual sales and marketing processes into scalable, data-driven growth engines.