Meetup | From Insight to Impact: Designing Systems That Shape Behaviour
🎯 For UX, Product & Data Professionals | 🧠 Intermediate | 🎤 Keynote + Networking | 🕒 ~180 min event
We have more data than ever, so why are so many organisations still struggling to create real impact?
At the 2nd User Stories meetup, Michelle brings a behavioural science lens to one of the biggest challenges in modern product and data teams: turning insight into meaningful, lasting change.
Drawing from her journey across neuroscience, Gamesys, Spotify, and Ericsson, this session explores how data only becomes powerful when it’s designed around human behaviour, not just dashboards.
🧠 What You’ll Learn
Why data alone doesn’t drive impact
How to design systems around real human behaviour
Turning insights into decisions that influence at C-level
Lessons from building responsible AI and behavioural models
How to create sustainable change across product, UX, and data
🎤 Speaker
Dr. Michelle Briffa
With a background in neuroscience and experience spanning behavioural modelling in iGaming, people and product analytics at Spotify, and workplace innovation at Ericsson, Michelle helps organisations translate data into systems that drive responsible and lasting impact.
🕘 Format
Keynote talk
Open discussion
Networking with the local community
🤝 Sponsored by Fullstory
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