Meetup | From Insight to Impact: Designing Systems That Shape Behaviour

​🎯 For UX, Product & Data Professionals | 🧠 Intermediate | 🎤 Keynote + Networking | 🕒 ~180 min event

​We have more data than ever, so why are so many organisations still struggling to create real impact?

​At the 2nd User Stories meetup, Michelle brings a behavioural science lens to one of the biggest challenges in modern product and data teams: turning insight into meaningful, lasting change.

​Drawing from her journey across neuroscience, Gamesys, Spotify, and Ericsson, this session explores how data only becomes powerful when it’s designed around human behaviour, not just dashboards.

​🧠 What You’ll Learn

• ​Why data alone doesn’t drive impact

• ​How to design systems around real human behaviour

• ​Turning insights into decisions that influence at C-level

• ​Lessons from building responsible AI and behavioural models

• ​How to create sustainable change across product, UX, and data

​🎤 Speaker

​Dr. Michelle Briffa

​With a background in neuroscience and experience spanning behavioural modelling in iGaming, people and product analytics at Spotify, and workplace innovation at Ericsson, Michelle helps organisations translate data into systems that drive responsible and lasting impact.

​🕘 Format

• ​Keynote talk

• ​Open discussion

• ​Networking with the local community

​🤝 Sponsored by Fullstory

​By registering, you acknowledge that you may receive follow-up communications from our sponsor, Fullstory.