

From Outlook to Action: Changing the Market Incentives Behind Tropical Deforestation
Tropical rainforests are under growing pressure from the markets and industries that shape the global economy. Rainforest Foundation Norway’s Tropical Deforestation Outlook shows that current economic and policy trajectories could push tropical forests towards catastrophic levels of loss. But this future is not inevitable. The rules, incentives and financial flows driving deforestation can be changed.
During New York Climate Week, Rainforest Foundation Norway will be part of the Ceres Nature Hive, convening partners from rainforest countries, investors, companies, policymakers, and civil society to discuss what needs to change in markets, finance, and policy to reduce pressure on tropical forests.
Using cattle and gold in the Amazon as concrete examples, the session will move from outlook to action. Grounded in perspectives from rainforest partners and informed by insights from the Tropical Deforestation Outlook, the discussion will explore practical actions and recommendations for companies, investors and policymakers seeking to shift incentives away from deforestation and accelerate the transition towards deforestation-free markets.
📅 Thursday, September 24
🕑 2:15–3:30 p.m.
📍 Penthouse 45 - 432 West 45th Street, NYC
The session will run from 2:15 to 3:30 p.m., followed by time for attendees to connect, mingle, and continue the conversation until 4:00 p.m.
Simultaneous interpretation in English and Spanish will be provided.