Business Model and Unit economics

​Big ideas are fun, but great businesses are built on sharp numbers. Join us for a lively session on Market Sizing: TAM, SAM, and SOM, where we will break down how to estimate market opportunity in a way that actually helps you make decisions. We will dig into the difference between top-down and bottom-up thinking, how to avoid inflated assumptions, and how market sizing connects directly to strategy, growth, and fundraising conversations.

​We will also tie it all back to unit economics, because a big market means very little if the business model does not work. Expect practical examples, clear frameworks, and real-world thinking you can use for your startup, pitch deck, or next big bet. If you want to get better at turning messy markets into clean, convincing numbers, come ready to think, question, and have some fun with it.