Growth under pressure: What works in B2B tech marketing in 2027
Competition is tighter, acquisition costs keep climbing, and buying cycles keep stretching. In this context, growth depends on two things at once: being known before buyers need you, and being there when they do.
At any given moment, roughly 95% of your market isn't looking for a solution. And the 5% who are in-market? They're comparing options, often long before they reach out to anyone.
Most B2B pipelines leak somewhere between those two, usually because getting noticed, catching the moment someone's ready, and closing the deal sit with different teams, each measured on a different scorecard.
On November 4, we're bringing founders, CEOs and marketing leaders from B2B tech into one room in Cluj to talk openly about what's working under this pressure, where companies go wrong, and how to build a growth system that holds up.
This event is for you if:
You lead a B2B tech company, or its marketing or growth, and you're planning for 2027 and beyond
CAC keeps rising, and more budget no longer buys proportionally more pipeline
Your sales cycle keeps getting longer, and "wait and see if they convert" isn't a plan
Marketing hands over MQLs, sales doesn't trust them, and then... nothing
The session:
Andrei, CEO of STOICA, opens with a short talk drawn from work with tech, AI and cybersecurity clients. He'll cover what good looks like, the mistakes we see most often, real numbers from campaigns, and a practical way to turn scattered buying signals into predictable revenue.
Then the panel: founders and marketing leaders at B2B tech companies growing through this right now. They'll talk about what changed in how they market and sell, which metrics turned out to matter (and which didn't), and what they wish they'd done sooner.
You'll leave with:
Specific answers from people who've closed the gap between marketing spend and revenue at their own companies
The mistakes worth avoiding before you scale spend
A way to tell a lead list from a ready list
Who you'll hear from:
Andrei Stoica - CEO and co-founder of STOICA.CO | CEO Noombat
Madalina Petrea - Head of Marketing at CyberGlobal | Fractional CMO
Madalina Hotca - Co-founder & Head of Marketing Zendra Group
Vlad Zileriu - Chief Growth Officer RebelDot
Robert Katai - Founder Katai Agency | Co-founder GrowthCon
More panellists announced soon.
The evening
17:15 – Doors open, welcome & networking
18:00 – Short talk, panel, open Q&A
19:00 – Wine, snacks and conversation
20:30 – Event closes
📍 Cluj-Napoca, RebelDOT HQ, Buftea Street No. 1
📅 November 4, 2026
👥 Space is limited, so save your spot early.
About STOICA
STOICA blends consultancy thinking with expert execution to turn scaling B2B tech companies into predictable growth machines. We're the Bucharest office of BBN, the global B2B marketing agencies network, and we partner with B2B tech companies at moments of growth and change. From positioning and brand strategy to go-to-market campaigns and our proprietary buyer-intent platform, Noombat, we build the strategic clarity and execution systems that help companies scale sustainably. Clients include Druid, Backbone, Spotsee.