Why Every Tech Company's Website Sounds the Same (And How to Fix It)

​If you stripped the logos off a dozen B2B tech websites, could you actually tell which company was which? Probably not.

​Led by Emma Frutkin, Founder of Sea Salt & Seltzer and Certified StoryBrand Guide, and Madie Riley, Content Director, this interactive workshop will break down the most common messaging mistakes early-stage companies make — and how to communicate what your company actually does, who it’s for, and why anyone should care. Then, you’ll put it into practice. Using a one-page messaging framework, attendees will draft a clearer company one-liner and homepage headline, with opportunities to workshop examples live.

​Designed for founders and lean marketing teams at B2B and SaaS companies, you’ll leave with messaging you can immediately apply to your website, pitch, and sales conversations.

​Breakfast tacos and coffee will be served!

This event is part of Austin Tech Week, happening October 26–30, 2026 and bringing together Austin’s tech and startup community for a week of programming, connections, and events. Learn more at austintech.com and use code ATWSatellite20off for a special discount.