Hidden in Plain Sight: How to Spot AEO Opportunities Others Are Missing
Thursday, March 26 · 12:00–1:00 PM ET
Live on Zoom (recording available for all registrants)
Live data + Q&A
In this masterclass, I’ll break down one of the biggest missed opportunities in AEO right now: the visibility gaps most brands never see, and the answer opportunities hiding in plain sight across their category.
A lot of teams think they have an AEO strategy because they are publishing content, updating pages, and watching what ranks.
But that's not the same as knowing where AI systems actually pull from, what kinds of questions shape buying decisions, and which signals make a brand more likely to be cited, surfaced, or recommended.
In many cases, the best AEO opportunities are not hidden because they are complex. They're hidden because no one is looking at the category the way answer engines do.
AEO isn't just about optimizing what you already know people search for. It's about identifying the prompts, comparisons, objections, use cases, trust signals, and proof points that AI systems rely on when generating answers.
The brands winning here are often not the ones producing the most content. They're the ones identifying the gaps others overlook, then filling them with the kind of information machines can retrieve, validate, and use confidently.
If your team is only focused on rankings, traffic, or a narrow keyword set, you may be missing the exact questions and content patterns that influence AI-generated discovery before a visit ever happens.
What we’ll cover
How to identify AEO opportunities your competitors are overlooking
Why some of the highest-value answer opportunities do not show up in traditional keyword research
How AI systems surface brand comparisons, category explanations, use cases, objections, and recommendations
Where visibility gaps typically exist across your site, your content, and the broader web
How to spot the questions buyers are really asking before they convert
Why brands with strong SEO can still miss major AEO opportunities
The role of reviews, comparison content, third-party mentions, supporting pages, and structured information
How to find weak spots in your trust surface area and information coverage
What makes an opportunity worth pursuing versus what is just noise
How to think in terms of answer gaps, not just content gaps
What types of pages and proof points are most likely to improve your visibility in AI answers
How to build a smarter AEO roadmap over the next 30 to 60 days based on what is actually missing
Live data walkthroughs so you can see how hidden opportunities show up in the real world, not just in theory
Why should I listen to you?
I built and sold a company powered by industry-leading SEO where roughly half of all pipeline came from organic.
Now I run Open Forge AI, a platform of AI agents that grow your AI brand visibility.
I see what is happening across hundreds of companies and categories every single day.
Who is this for?
Founders. Marketers. CMOs.
Anyone trying to understand where AI visibility opportunities actually come from, why some brands get surfaced while others get skipped, and how to uncover the openings their competitors are not seeing yet.
Do I need to be technical?
No. This is built for builders and operators.
When and where?
Thursday, March 26 · 12:00–1:00 PM ET
Live on Zoom. You’ll receive a calendar invite and link after registering.
How long is it?
One hour. Fast, practical, and focused.
Will there be a recording?
Yes, recording available for all registrants.
Is it free?
Yes.
Will there be Q&A?
Yes. Bring your questions about your category, your current visibility gaps, the prompts and comparisons shaping buyer decisions, and where your brand may be missing answer opportunities that are sitting in plain sight.