To Customer Value and Beyond
Everyone in B2B SaaS says they deliver value. Few can actually prove it - end-to-end, across sales, customer success, and product. 🚀
Join us for an evening of straight talk (not slides).
🤓 Who is it for
CS, Sales Engineering, Product, and Value/Impact roles at B2B software companies moving value management from theory to practice.
New to the topic? We've got you covered! Value management means proving, in numbers a customer's CFO would accept, that your software delivered the outcome it promised.
🗓️ Agenda
18:00 - Arrival & registration
18:30 - Welcome
18:45 - Talk: Zero to Scale: Building GTM in the AI Era by Luka Banse from Langdock
19:15 - Panel: "Would You Bet €100K on Your GTM Strategy for 2027?" with
Louise Hogan (Executive Client Partner at Market Logic Software)
Julius Göllner (co-founder of Revenue Royale, founder of eNugget Ventures, advisor & investor)
Hans Christian Heinemeyer (CRO at bookingkit, co-founder Berlin Chapter of Pavilion)
Luka Banse (Sales at Langdock, co-founder of Itamat)
19:45 - Networking
Event Details
📍 Location: Market Logic Software, Franklinstraße 28 (2d floor), 10587, Charlottenburg-Wilmersdorf
💶 Cost: Free
🍽️ Food & drinks are on us, courtesy of addressable value.
👥 Capacity is intentionally limited to keep discussions interactive, so we recommend reserving your seat early.
Venue Host
Market Logic Software is a provider of pioneering market intelligence and insights solutions. Its AI-enabled platform, DeepSights, helps organizations make research and market intelligence available to decision-makers across the enterprise at scale and speed. For more than 15 years, Market Logic has worked with consumer-focused brands worldwide to support insights-driven decision-making. Customers include Vodafone, Bayer and Philips.
Host
addressable value helps B2B software companies make customer value visible, measurable, and scalable through a proven Value Framework and an AI-powered platform.
Good to know
📸 We'll be taking photos during the event to share highlights afterward.
✅ Please register using your full name for building access.
⚠️ If your plans change, we'd really appreciate you canceling your ticket so someone on the waitlist can join.
#BerlinTech #CustomerSuccess #Valuemanagement #b2b #Saas #product
Information on Data Processing & Lead Management
Only if you actively select the corresponding checkbox for data usage during registration do you agree that addressable value GmbH may process the data collected during registration (e.g., name, company, position, email address) beyond the scope of pure event management as follows:
Lead Management: We will add your data to our CRM system to maintain you as a business contact and provide personalized advice regarding our services.
Invitations to Follow-up Events: We will inform you about future events, roundtables, or webinars hosted by addressable value GmbH.
Marketing Communication: We will use your contact details to provide relevant information, case studies, or offers via email or telephone.
Without selecting the checkbox, your data will be used exclusively for the organization and execution of this specific event and will subsequently be deleted or not transferred to our CRM system for marketing purposes.
Your Rights: Data processing is carried out based on your consent or our legitimate interest in maintaining business contacts (Art. 6 (1) (a) & (f) GDPR). You may object to the use of your data for marketing purposes at any time with effect for the future – a brief message to info@addressablevalue.de is sufficient.