How to Scale to $5M ARR: Outreach that works

​How one company 4x'd their revenue in 7 months; no paid ads, no content marketing, no bigger sales team. Just a mapped market and automated outreach.

​Most companies stall on revenue because they skip the most important step: knowing exactly who their customer is and where to find every single one of them. They jump straight to tactics — cold email, LinkedIn, ads — without ever building the foundation.

​In this 45-minute interactive session, Jalen breaks down the exact framework he used to help a B2B SaaS company go from ~$1.2M to over $5M ARR in under 7 months using direct outreach alone.

​What we'll cover:

​→ Why your Total Addressable Market (TAM) is the most valuable asset in your business — and why most companies never build one

​→ How to create a complete database of every potential buyer, enriched with everything you need to reach them

​→ Specific tools and methods for sourcing and enriching market data (Clay, Outscraper, LinkedIn Sales Nav, marketplace backtracking, and more)

​→ How to choose the right outreach channel — email, LinkedIn, social, SMS — based on where your market actually lives

​→ A real case study: $1.2M → $5M ARR through mapped markets and automated messaging

​This is an interactive session. There will be pauses for questions throughout the talk, plus dedicated Q&A at the end. Bring your business, your market, your questions — the more specific, the better.

​Who this is for:

​Founders, growth operators, sales leaders, and anyone building a revenue engine who's tired of guessing and ready to systematically reach every person who could buy from them. Whether you're pre-revenue or scaling past $2M, the playbook is the same.

​About the speaker:

​Jalen runs Clayboy Labs, a direct sourcing and outreach operations firm that builds TAM databases and automated outreach systems for B2B companies. He specializes in turning market data into revenue.