Branding with Karr

​Branding with Karr: The Foundation of Market Impact
Hosted by Karr
With Jay Adjei, Creative Director at Bamboo Media Group

​A strong brand is the foundation of any successful go to market strategy. In this session, Jay Adjei takes you behind the scenes of how Karr built its brand identity from the ground up and how those creative decisions helped shape its market entry and investor appeal.

​You will learn the strategic thinking behind the mascot, logo, font, tone of voice and art direction that define Karr’s identity. Jay will also share how a clear and consistent brand can make your idea powerful and sellable, even at the earliest stage.

​By the end of the session, you will understand how to build a brand that attracts investors, earns customer trust, and creates lasting impact in your market.

​What You’ll Learn

• ​Behind the Scenes: Deconstructing Karr’s brand strategy and design decisions

• ​The Investment Link: Building a brand foundation that attracts investors from the start

• ​Dos and Don’ts: Avoiding common branding mistakes that weaken your message

• ​Actionable Takeaway: How to build your own essential Branding Pack for consistency and market readiness

​Included in the Session

• ​Recording of the live session

• ​Branding Pack Template to build your own visual identity

• ​Brand Strategy Checklist

• ​Colour Palette and Font Pairing Guide

• ​Brand Dos and Don’ts Handbook

• ​Workbook: Building a Brand that Sells Your Vision