IP POP-UP: How Commercial Advantage is Built

​How do companies turn intellectual property into real commercial advantage?

​As part of our ongoing IP Pop-Up series, we’re continuing with another short session focused on how patents, enforcement strategies, and trademarks are used not just for protection - but as tools for positioning, growth, and competitive strength.

​Through practical examples and real-world insights, we’ll look at how companies build and leverage IP to support business strategy in global markets.

​Agenda

14:00 – 14:30 

• ​Ehud Hausman, Partner, Head of Hi-Tech Practice, Patent Attorney, Advocate, Reinhold Cohn Group - Patents and Enforcement as a Business Lever in a Global Market.

​​14:30 - 15:00

• ​​​Shelly Zohar, Partner, Advocate, Reinhold Cohn Group - Trademarks: Real-World Case Studies.
  

​A short, practical session for founders, innovators, and business professionals.

​*The session will be held in Hebrew.