The Secret Ingredient of Product Innovation Success

​Great innovations rarely fail in the meeting room.

​They fail on the shelf.

​Many ideas successfully pass consumer desirability tests and financial attractiveness checks. On paper, they look promising. But the real test begins when innovation meets retail reality — listing discussions, shelf-space negotiations, and ultimately the moment when shoppers decide whether the product deserves to stay on the shelf.

​Conditions: ‼️Min. spend - 100 aed from Each person (please plan your breakfast in this nice place 😅

​‼️Waiting you for face to face session!!!

​Special guest: Irina Gritsevskaya, Head of Marketing at Merz Aesthetics, ex Nestle, Colgate, Danone

​Agenda:

​🔹 From Idea to Shelf

​What changes when innovation moves from internal validation to retail reality.

​🔹 Listing & Shelf Space Dynamics

​How retailers evaluate new products and what signals determine early acceptance.

​🔹 Execution That Drives Off-Take

​Key in-store factors that influence shopper adoption and product rotation.

​🔹 Hidden Drivers of Innovation Success

​Critical elements often overlooked in innovation planning but decisive in-store.

​🔹 Open Expert Discussion

​Sharing practical experiences and perspectives from different markets.

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​💬 As always in SEE Community sessions, the focus will be on open discussion, practical insights, and real market experience.