The Persuasion Advantage
Join us for an evening of ideas, drinks, and great conversation at Eidra's office! We're hosting a product meetup featuring an interactive session with Billy Collins, Eidra's Partner and US Experience & Innovation Lead, followed by time to connect with fellow product individuals over drinks (alcoholic and NA) and small bites.
Product management is at a major inflection point. AI is accelerating the convergence of product, design, and engineering. The pressure to become a "full-stack PM" (or what Marty Cagan calls a "product creator") is rising by the day. So we're doing what we do best: adapting.
• We're learning prototyping tools.
• We're experimenting with AI workflows.
• We're getting closer to the code.
But there's a critical skill most of us still overlook and it's the one that often matters most: Sales.
No, not cold calling unwilling prospects or managing a CRM. Sales is the ability to persuade through ideas, create belief, and influence decisions. And, whether we say it out loud or not, every product manager is already in sales:
• Selling our roadmap to leadership
• Selling our vision to engineers
• Selling outcomes to customers and executives
The best PMs are persuasive, they tell compelling stories, and they make people believe in something before it existed.
In this interactive session, we'll explore why sales is becoming a defining skill for modern PMs and give you practical ways to apply it immediately. You'll learn how to apply the six-part storytelling framework practiced by the most successful sales teams to earn credibility, reframe challenges, and introduce new pathways that enable long-term differentiation.
With AI, the coding PM is just another commodity. The PMs who stand out are the ones who persuade.