Stadiums of the Future 3.0: Stop watching your fans, start owning the data

​Traditional stadium infrastructure models are hitting a physical ceiling. While 71% of venue leaders agree that data is critical to their business, a staggering 90% fail to extract meaningful insights from it. Legacy solutions treat connectivity as a utility or a sunk cost, leaving venues digitally "blind" in their own homes; knowing the seat number, but completely missing the human sitting in it.

​Meanwhile, physical game-day demand spikes routinely crush network capacity, eroding up to 15% of potential game-day revenue across food, beverage, merchandise, and digital sponsorship.

​Stadiums of the Future 3.0 is an intensive, high-energy 45-minute interactive panel engineered for stadium C-suites, CIOs, venue operators, and commercial directors. We will unpack how to bridge the "Connectivity Gap" and permanently pivot your telecom infrastructure from a cost center into a software-driven commercial revenue engine.

​The Agenda:

• ​The Kick-Off

  • ​Speaker: Peter Marshall (Business Development, Weaver Labs)

  • ​Focus: Connectivity as Unclaimed Digital Real Estate and future-readiness for all-year-around activities.

• ​The Identity Crisis

  • ​Speaker: Stuart Fenton (Head of AI, Reading FC)

  • ​Focus: Personalised fan experiences and utilising data insights to drive value.

• ​Sponsorship 2.0

  • ​Speaker: William Bishop (Senior Director, Comcast)

  • ​Focus: Monetising connectivity via "Digital Takeovers" and creating data-backed assets sponsors value.

• ​The Live Crowd "Hook"

  • ​Speaker: TBD (VIXI)

  • ​Focus: High-density live fan video streaming, AI-filtered crowd cams, and keeping the fan engaged inside the "stadium bubble" during halftime.

• ​The Orchestration Engine

  • ​Speaker: Maria Lema (CEO, Weaver Labs)

  • ​Focus: Integrating the ecosystem; how an open software layer acts as the unifying platform to seamlessly connect infrastructure, apps, and immersive fan experiences while opening a new business model.

• ​The "Open Field" Q&A

  • ​Each speaker has exactly 60 seconds to provide a revolutionary solution to a real-world problem question dropped by the audience.

• ​The Final Whistle

  • ​Goodbye and thank you!