​Generative AI and emerging agentic AI tools are rapidly reshaping how people dream about, plan, book and experience travel – but what does this actually mean for spending, brand choice, trust and loyalty?

​In this session, we will share fresh, consumer-led insights into how AI is influencing travel behavior across the entire journey: from early inspiration and itinerary-building to in-trip decisions, problem-solving and post-booking changes. Drawing on real examples across simple vs. complex trips and everyday vs. premium travel, we unpack where AI is already creating value – and where it’s quietly changing when, where and how money gets spent.

​You’ll discover the “jobs to be done” consumers are handing over to AI (and which ones they’re not), how AI affects trade-offs between price, convenience and experience and whether personalization actually leads to higher spend – or just smarter spend.

​We’ll also tackle the trust questions head-on: What makes an AI travel agent credible enough to recommend, book or even cancel a trip and where do concerns about bias, hidden agendas or fraud still hold people back?

​If AI is becoming your customer’s travel companion, this session will help you understand how it’s reshaping the path to purchase – and the path to profit.

​Key takeaways:

1. ​How is the rise of generative AI and agentic AI impacting consumer spending, brand choice, trust and loyalty?

2. ​What are the “jobs to be done” that consumers are handing over to AI?

3. ​What are the trust issues related to using AI for travel planning?

​Rory Curran

​Vice President of Sales, Conveo.ai

​Rory Curran is an accomplished sales executive with deep expertise in market research, consumer insights and data-driven strategy. With experience in the global insights industry, including roles at Ipsos, he has partnered with organizations to translate complex research into actionable intelligence. Rory brings a strong understanding of research methodologies and insight activation, helping clients better understand their audiences and markets. Known for building trusted relationships with brands, agencies and insight leaders, he combines commercial acumen with a genuine passion for evidence-based decision-making.