

Inside Home Chef's Axon Playbook
What happens when a major DTC brand goes all in on Axon?
Home Chef is one of the most recognized meal kit brands in the US, delivering millions of meals to customers across the country.
In this live session, John Carter Harris pulls back the curtain on exactly how their team tested, learned, and scaled on AppLovin.
From the first 90 days to what's working now, this is the insider playbook you won't find in a blog post.
What you'll walk away with:
How Home Chef evaluated and launched on a new performance channel
What they've learned about creative on Axon so far
How they're building toward scale on the platform
How Axon fits into a high-performing full-funnel media mix
Best practices you can apply to your own brand immediately
An exclusive reward just for attending
This is for you if: You're a DTC founder, performance marketer, or creative lead who wants to understand what scaling on Axon actually looks like from someone who's done it.
About the Speaker:
John Carter Harris is a Paid Media Manager at Home Chef, where he oversees the brand's performance advertising strategy.
John has been hands-on with Home Chef's Axon account from day one, so everything he shares comes straight from the trenches.
*Notes:
When signing up, please provide your work email address, or registered email with Axon.