Data, AI & Growth: A Conversation with Mentimeter
Data, AI & Growth: A Conversation with Mentimeter
An interactive panel on how data and AI drive SaaS growth
10 September | 15:00–16:00
Volvo Studio Stockholm
Jussi Björlings allé 15, Stockholm
Hosted by Snowflake and AWS, this interactive panel features Annika Dukek, Lead Analytics Engineer at Mentimeter, for a candid look at how a fast-growing SaaS company uses data and AI to support growth and not in theory, but in its everyday operations.
Mentimeter is one of the world’s leading audience-engagement platforms. During this session, Annika will pull back the curtain on how its data team turns information into decisions across areas including product development, pricing and customer growth.
Mentimeter will also use its own product to poll the audience throughout the session, allowing participants to contribute to the conversation in real time. Come ready to participate, share your perspective and ask questions.
Discussion Topics
Data-driven growth — The metrics Mentimeter’s data team monitors and how data has shaped real product and pricing decisions
AI in action — Where AI is already working behind the scenes at Mentimeter, from generating smarter customer insights to helping convert free users into paying customers
The technology behind it — How Mentimeter uses Snowflake and AWS to make data accessible across the organisation, not only to the data team
Lessons from the field — What has worked, what has broken and what Annika would approach differently
What’s next — How agentic AI could shape the future of data teams, roles and careers
Designed to bridge theory and practice, this session offers an honest look at how data and AI are used inside a growing technology company—and what other teams and aspiring professionals can learn from Mentimeter’s experience.
Who should attend?
This session is open to anyone curious about technology, data, AI or company building, including:
Students and early-career professionals exploring careers in technology or data
People considering building a company or product of their own
Data, analytics, product, growth and commercial professionals
Founders and operators interested in data-driven SaaS growth
Professionals working with data at other companies who want to compare approaches
Anyone interested in how AI is being applied inside a real business
No previous experience in data or AI is required. The session is designed to be accessible whether you are taking your first steps into the field or already working with data in your organisation.
What you’ll gain
See how Mentimeter turns data into practical product, pricing and growth decisions
Hear concrete examples of where AI is already creating value inside the company
Understand how Snowflake and AWS help make data accessible across a growing organisation
Explore lessons from Mentimeter’s successes, challenges and experiments
Participate in live audience polls using Mentimeter
Put your questions directly to the panel during the live Q&A
Speaker
Annika Dukek
Lead Analytics Engineer, Mentimeter
Additional contributors from Snowflake and AWS will join the conversation.
Registration is subject to approval and does not guarantee a place.
This event is part of Nordic Tech Week. If you have any questions, please contact events@nordictechweek.org.