SmartSCALE #2: The Three Kinds of Advisor Value- Stop Giving Equity Blindly
A cap table full of advisors nobody can quite explain?
You're not careless — you're missing a system.
In this hands-on session we give you the one that fixes it: every advisory relationship delivers one of three kinds of value — strategic advice, discrete deliverables, or a combination — so you always know what someone is for, how to compensate them, and what to expect.
You'll run a live Structure Audit on your own company and leave able to price every relationship with confidence.
What you'll leave with:
The three kinds of value — strategic advice, discrete deliverables, or a combination — paid in cash, equity, or a mix
Seed-stage compensation benchmarks by stage (educational, not advice)
Why MERIT uses no cliffs — and what the Introductory Period does instead
A completed Structure Audit of your current advisors
💰 This series is FREE for members of The Fourth Effect community. If you’re not yet a member, simply join our free community by subscribing to our waitlist HERE to claim your complimentary ticket. Prefer not to subscribe? General Admission tickets are available for purchase.
ABOUT US:
The Fourth Effect is the platform where founders, advisors, operators, and investors build trusted relationships, formalize advisory work, and share in the value they create together.
For Founders & Startup Teams
🔍 Find the Right Advisors Faster – Connect with vetted advisors, board members, fractional executives, and operators matched to your stage, sector, and growth goals.
📋 Structure Relationships Properly – Turn informal conversations into clear advisory agreements with built-in equity frameworks, vesting schedules, and governance guardrails.
🤝 Manage Advisors in One Place – Track relationships, expectations, milestones, and outcomes without relying on spreadsheets and email threads.
💰 Access Capital & Strategic Connections – Build relationships with investors, advisors, and ecosystem partners who can help accelerate growth.
For Advisors, Operators & Investors
🚀 Build a Portfolio Career – Discover advisory, board, and fractional opportunities aligned with your expertise, interests, and availability.
📈 Track Your Advisory Equity – Manage advisory engagements, agreements, and compensation in one place instead of scattered documents and email chains.
📝 Formalize Existing Relationships – Bring current advisory roles onto the platform and create clear terms, equity structures, and protections for everyone involved.
🌐 Expand Your Reach – Join a global network of founders, investors, executives, and experts building the future together.
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