PMM over Chai — GTM Engineering Workshop 🚨
PMM over Chai — GTM Engineering Workshop 🚨
📅 8th Feb | 📍 HSR Layout, Bangalore
After the strong response to our last workshop-style meet, we’re back with another hands-on, in-person PMOC meet-up — this time going deeper into GTM Engineering and the evolving role of Product Marketing.
This edition is designed to move beyond launches and campaigns, and help PMMs think in terms of GTM systems — how they’re designed, owned, and scaled.
Here’s the flow of the meet-up:
A. 30 mins – Framing Discussion
A guided discussion on:
• What GTM Engineering actually means
• Where Product Marketing fits in a system-driven GTM motion
• How event marketing works inside GTM systems (not as a one-off)
B. 1.5 hours – GTM Engineering Workshop
We’ll break into small groups and work through real GTM engineering problems, such as:
Identifying the right GTM and AI tools for a new product or segment
Stitching together the right tools to engineer GTM systems
Mapping PMM ownership across a GTM motion
Structuring events as part of a broader GTM engine
Identifying GTM bottlenecks and redesigning the system
C. 30 mins – Networking & Chai
Catch up over chai/coffee, meet fellow PMMs, and align on how GTM is evolving across different teams and companies.
The goal is simple: less theory, more system design. You should walk away with clearer mental models, practical frameworks, and sharper instincts for designing GTM — not just executing it.
This workshop is especially useful if you’re:
• A PMM looking to move upstream in GTM decisions
• Working closely with Sales, RevOps, or Growth
• Preparing for senior PMM or GTM-heavy roles
Important Note
We’re hosting this meet-up in a co-working space in HSR Layout to support breakout sessions and group work. This means there will be a small entry fee of INR 500 per registration to cover the venue.
Please make a payment on tanwistha108@okhdfcbank to get approved and confirm your registration.