Webinar: Orchestrating the Agentic GTM
Your AE is about to jump on a call. A prospect just mentioned they're also talking to a competitor. Who answers?
Most teams scramble. Someone pings the PMM. The PMM updates a doc. By the time the answer arrives, the call is over.
Jay Cameron's team at Diligent built an agent for that. You ask. It pulls from battlecards, Gong calls, analyst reports, and review sites. You get the answer in 60 seconds. No PMM in the loop.
That's one of seven agents his team runs in production.
What Jay built
As VP of Product Marketing at Diligent, Jay built an internal operating system for his PMM team, because he got tired of his people spending half their time on work that shouldn't require a human.
Various agents, all live:
Competitive intel on demand ("Ask now.")
Weekly market brief, delivered automatically, no prompt needed ("Know weekly.")
Pre-call deep dives for the sales team
Win/loss analysis running continuously
Economic buyer research on every deal
Sales-to-services handover context
Closed-won celebration trigger
200+ conversations on the most-used agent. Zero PMM hours.
What you'll walk away with
A map of the agent types that cover the GTM loop
The 5 rules for building agents people actually use (and why most fail)
The pull vs. push framework: two agent types that replace most of what your team does manually today
A 30-day first loop: Week 1 find friction, Week 2 define truth, Week 3 ship into workflow, Week 4 measure behavior
Format
Online: 30 minutes + 15 min Q&A
Monday, October 19 | 1pm ET | 8pm
This is not a demo. Jay has no product to sell you.
Speaker
Jay Cameron is Vice President of Product Marketing at Diligent and founder of Launchera.ai, where he focuses on the intersection of Agentic AI, product marketing, and GTM strategy. He is pioneering the use of AI agents to transform GTM operations - from competitive intelligence and positioning to customer insights, enablement, and market strategy.
Jay is also a frequent speaker on Agentic AI and the future of product marketing, sharing practical approaches for helping GTM teams increase speed, intelligence, and impact without increasing headcount.