From Founder-Led Sales to Building a Repeatable GTM Engine

​How do you turn an early product into something the market actually wants—and then build a team that can sell it?
Trace.Space co-founder and CEO Janis Vavere will share the founder’s journey from R&D and design partner sessions to selling the product and building a go-to-market team. Because no matter how early the product feels, you have to get it in front of people. The only way to build for the market is to talk to the market. Otherwise, you are building in a vacuum.
We’ll explore:
How early should you start showing and selling the product?
When do you move from validation to a repeatable commercial motion?
When should you move beyond founder-led sales, and who should your first GTM hire be?

Expect a candid fireside conversation with operators who have built go-to-market from the ground up, sharing hard-won lessons, common mistakes, and the realities of turning an early product into a growing business.

Speakers:

​Amanda Bagley 👉 Founding Account Executive at Trace.Space. A five-time founding GTM operator from San Francisco who has taken companies from founder-led sales to repeatable revenue engines, through Series B and acquisition.

​Janis Vavere 👉 CEO & Co-founder of Trace.Space. Previously launched Jama Software's European operations (through a $200M acquisition) and scaled Lokalise from $2M to $20M ARR and a $50M Series B. Now building the first agentic systems engineering platform.