AFC Presents In Session with Iceberg: The Pre-raise Playbook – Systems, Tools & Process

​🎓 Aussie Founders Club Campus In Session with Iceberg: The Pre-raise Playbook – Systems, Tools & Process

​Raising capital is one of the biggest challenges founders face - and often one of the least efficient. Most founders spend 10+ hours a week, execute hundreds of actions, and juggle multiple systems just to move their raise forward.

​This session isn’t about the fundamentals of fundraising - it’s about the process. In this tactical deep-dive, Jock Fairweather, founder of Iceberg, shows you how to approach your pre-raise with clarity, structure, and efficiency. Having been involved in over $623m+ raised, Jock has seen first-hand where founders waste time and money - and how to avoid the common traps.

​Expect a candid, founder-first walkthrough of the workflows, systems, and strategies that make fundraising less painful and more productive.

​What we will cover

​📌 The real cost of fundraising - time, money, and distraction
📌 Step-by-step pre-raise process (3-6 months out)
📌 Building your fundraising SWOT and dream investor list
📌 Tools and systems that save time (and the ones that waste it)
📌 Practical strategies for outreach, sequencing, and comms planning
🙋‍♀️ Live Q&A - your fundraising process questions answered directly

​This one’s for founders who already know they want to raise, and want to run a smarter, more efficient process from start to finish.

​Event details

​🗓 Friday 19 September
⏰ 12:00 – 1:00 PM AEST
💻 100% online via Butter – built for real engagement, not passive listening
🌏 Open to all Aussie founders

​Before, during & after – beyond the webinar room
RSVP and unlock a dedicated AFC Slack channel where you can:

​→ Connect with other founders preparing to raise
→ Share your questions for Jock ahead of the session
→ Keep the conversation going with follow-ups, templates, and resources

​→ Save your seat. Get pre-raise ready.