Outbound is not your problem. Your system is.
About the event
This is a hands-on workshop. Bring your laptop.
In 60 minutes, you'll build a working B2B revenue system end to end: target accounts, a multi-channel campaign ready to send, and the integration to your CRM for routing and attribution.
You build it on your screen, with us, step by step. You leave with the system running, not slides.
What we'll build together
3 layers, every step on screen and on your laptop.
01 · List building with Claude Code + Deepline: A signal-based list of target accounts, built live. We'll show the technical path (Claude Code + Deepline) and the no-code path (Leadsforge.ai, with 100 free credits for attendees).
02 · Campaign execution with Salesforge: Take the list. Set up a multi-channel campaign that lands in the inbox and converts. Free Salesforge account at the door.
03 · CRM, routing & attribution with HubSpot: Connect the campaign to HubSpot via API. Enrich leads, route them, track outbound attribution. We close by showing how to build reports and dashboards once the data flows end-to-end.
Bonus: a live walkthrough of the same system built with Clay + the Clay MCP, for teams that want repeatable infrastructure with a clearer UI.
Bring your laptop
This is a workshop, not a talk. Come prepared:
Laptop charged, stickers ready.
A Claude Pro account if you want to follow the Claude Code path. Otherwise, follow along with the Leadsforge.ai path.
Create your free CRM with HubSpot here (+ get access to HubSpot for Startups thanks to TechBarcelona). Then request your Marketing Hub Professional trial here.
Real questions and willingness to break things in real time
We'll create your Salesforge and Leadsforge accounts on-site.
What you'll leave with
A list-building workflow you've built yourself
A live multi-channel campaign ready to send
The full integration map between targeting, outreach, and CRM
Patterns you can replicate the next morning
A room of operators, founders and revenue leaders who actually build
Timing
18:00 - 18:30 | Tech Barcelona members early access (laptop setup, accounts ready, 1:1 with the speakers)
18:30 - 19:00 | Doors open, networking, laptops on
19:00 - 20:00 | Live workshop + Q&A
20:00 - 20:30 | Beers and networking
Speakers
Oriol Serra - Founder at The Conversion Architects. Builds and installs revenue systems for B2Bs doing $1M+ ARR.
Gonzalo Cruz - Head of GTM Spain & LATAM at Salesforge. Specialises in outbound that lands in the primary inbox and converts to replies.
We're not recording this
Workshops only work in the room. Bring your laptop or miss it.
Drinks
Beers and networking after. Stay, ask the dumb questions you didn't want to ask in front of everyone, meet the room.
Hosted by
The Conversion Architects × Salesforge × HubSpot for Startups At Tech Barcelona, Pier 01