Run your whole GTM function as one person
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About Event
Amos Bar-Joseph is the entire go-to-market function at Swan: marketing, sales and customer success, with no SDRs and no ad spend.
He walks through the agent system built around him, how he worked out which parts of his week to hand over and which to protect, and the day an agent offered a customer a discount nobody had approved.
His claim is that 90% of AI implementations fail because teams automate processes instead of scaling the people running them.