Where UGC Meets Tourism - A Beyond Pixels Experience #GTWT2025
INVITATION-ONLY EVENT: REACHING GEN Z THROUGH GAMING
Tbilisi, Georgia | June 22, 2025
Part of #GlobalTechWeekEnd – Three days of innovation, networking, and culture
Welcome to the Future of Travel & Tourism Marketing
Gen Z isn’t just the next generation of travelers — they’re leading a fundamental shift in how we engage, connect, and inspire. Representing one-third of the global population and driving 40% of all travel spending, Gen Z is transforming the way destinations and experiences are discovered.
But here’s what sets them apart: they spend more time gaming than on all other social media such as TikTok, Instagram and YouTube combined.
This event will provide tourism, hospitality, and travel organizations with actionable insights and best practices for launching activations inside Roblox, the world’s leading user-generated gaming platform with over 400 million monthly users.
Who You’ll Meet
A curated group of global innovators, creative technologists, and marketers who are pioneering the future of tourism engagement. This is a chance to learn, connect, and collaborate with leaders shaping how brands reach Gen Z where they spend the most time - in games.
Attendance Information
Due to the exclusive nature of this gathering, attendance is by invitation only.
Submitting a standard registration does not guarantee entry unless you’ve received a direct invitation from the host or an official sponsor. All other registrations will be added to our waitlist and notified based on availability.
This event is part of #GlobalTechWeekEnd, a multi-day celebration of innovation and culture happening June 20–22 in Tbilisi - bringing together global tech leaders, startups, and creative minds to explore the future of digital engagement.