The Buyer-First ABM Playbook: Combining Account Intelligence, Intent Signals, and Personality AI
Most ABM programs die the same way. The accounts are right, the intent signals are firing, the ads are running. Then the pipeline report comes in and nothing moved.
The problem is almost never the account selection. It is that nobody figured out which person inside the account actually calls the shot, what they care about, or whether the message was built for them at all.
Katya Tarapovskaia has spent 15+ years on that exact problem. She ran ABM and demand generation across EMEA at Snowflake, Twilio, and Mastercard before co-founding YOUSTELLAR, an agency that builds AI-driven ABM for B2B SaaS companies. She has seen what breaks and what works, at scale, across markets.
In this session, she is walking through the Buyer-First ABM Playbook she has built and run, covering how to layer account intelligence, intent signals, and personality AI to reach the right person with a message that lands.
What you will walk away with:
How to identify the actual decision-maker inside an in-market account, not just the account itself
Where intent data ends and personality intelligence begins, and why that gap is where most ABM fails
A playbook you can bring back and run on your next campaign
A heads up on what this is not:
❌ Theory
❌ A product pitch
✅ A practitioner with ABM experience at Snowflake, Twilio, Mastercard, and her own agency, walking you through what actually works
If your ABM is generating activity but not pipeline, this one is for you.
Register now.