Deconstructing Startup Marketing & Metrics: Reverse-Engineer Your Path to Success

​Deconstructing Startup Marketing & Metrics: Reverse-Engineer Your Path to Success
Join marketing strategist Mira Soullen for a hands-on workshop designed to help founders and teams transform marketing from a collection of tactics into an integrated growth engine. Participants will learn how to connect everyday marketing activities to measurable business outcomes — from brand awareness and lead generation to retention and revenue. Through practical frameworks and real-world examples, Mira will show how to identify key metrics, diagnose growth bottlenecks, and build a conversion-driven funnel that supports product-market fit. Tailored for early- to growth-stage startups, this session equips participants with the tools and mindset to turn marketing into a predictable, data-informed driver of business success.