From Prompt to Checkout: A Private Dinner for Shopify Operators
AI assistants have become a real storefront. Shoppers ask ChatGPT, Copilot or Gemini what to buy, land straight on a product page, and increasingly check out without leaving the chat. Shopify says these shoppers go straight to product pages at 3x the rate of organic search, and convert 64% more often.
For most brands it's still a small channel, and a hard one to read. Some of it shows up in Shopify's new Agentic report, some under referrers, and some hides in Direct. Most teams are still working out what to change to win more of it.
So the week before Black Friday, we're bringing together a small table of people who run ecommerce and growth at Shopify brands in the Bay Area. The plan: compare what AI shoppers are doing so far, and what teams are changing before BFCM.
The format
12 seats at one table, in a private dining room
No slides, no pitches, no panel
Chatham House Rule: bring real numbers, nothing leaves the room with a name on it
What we'll talk about
Measurement: what the Agentic report, referrer data and GA4 each show, and how much AI traffic ends up in Direct
Getting picked and converting: the product data AI assistants read (descriptions, reviews, variants, policies), and what changes when the product page is the first page a shopper sees
Checkout in the chat or on your site: what it means for customer data, AOV and repeat purchase
Who it's for
Heads of ecommerce, growth and DTC at Shopify brands, founders who still run growth, and the SEO and organic leads who own product content. One seat per brand, so every story at the table is different.
Evening
7:00 PM · Arrivals and drinks
7:30 PM · Seated dinner, quick intros (name, brand, one thing AI shoppers did this year that surprised you)
8:00 PM · Guided conversation over dinner
9:30 PM · Dessert and open conversation
10:00 PM · Close
Location
San Francisco. Address to be announced. Approved guests get it by email before the dinner.
How to join
Dinner is on us. Request a seat and we'll confirm within 48 hours. Please request only if you can make it, and release your seat if plans change so someone on the waitlist can take it.