Crafting Design’s AI Moment
An evening with Alastair Simpson & the Toronto design community
Join us at Intuit’s Toronto HQ during Toronto Tech Week 2025 for a high-energy night of insights, debate, and face-to-face connection. Co-hosted by DesignX Community and Intuit, this 200-person gathering puts the spotlight on the most urgent question in our craft:
How do we shape design—teams, tools, and outcomes—when AI is no longer an add-on but the operating system?
Introducing Alastair
As Intuit’s VP of Design & Brand Creative, Alastair Simpson is steering the QuickBooks ecosystem through its boldest transformation yet. Under his watch Intuit is:
Rolling out GenOS-powered “done-for-you” AI agents that will automate bookkeeping and cash-flow tasks for millions of small businesses in 2025
Expanding Intuit Assist, a generative AI financial assistant that creates invoices, matches expenses, and surfaces smart next steps—all inside the product experience
With scale stories from Atlassian, Dropbox and now Intuit, Alastair offers a rare view into how design, brand, and AI product strategy converge when you’re shipping to 100 million+ users.
What to expect
Fireside Chat – Alastair and DesignX founder Preet Singh unpack:
New definitions of craft and seniority in an AI-accelerated world
Rethinking team shapes, roles, and career ladders
Keeping brand voice and trust steady while generative systems write, draw, and decide
Audience Q&A – surface your toughest questions live
Community Mixer – reconnect with your favourite humans (and meet new ones) over drinks and snacks
Who should come?
Seasoned Designers, researchers, brand creatives, PMs, engineers, founders—any builder plotting their next move at the AI frontier. Whether you’re sketching in Figma, writing prompts, or leading a 40-person org, you’ll leave with concrete ideas and a bigger network.
We’re all figuring this out together—come shape the moment with us.
What’s on the agenda?
5:30 PM to 6:00 PM — Doors open
Arrive early, check in, and take in the views from the 19th floor.
6:15 PM to 6:45 PM — Fireside Chat: Crafting Design’s AI Moment
Get a front-row seat to one of the most important design conversations of the year.
6:45 PM to 8:00 PM — Mix and mingle
Enjoy food, drinks, and casual conversation with fellow designers and leaders.
How to Join
Request to attend via Luma. Capacity is limited, so only approved applicants will receive the official invite. We recommend applying early to secure your spot.
About Toronto Tech Week
We are officially part of Toronto Tech Week 2025, a weeklong citywide collection of events to connect and celebrate the builders. June 23 → June 27, 2025 | torontotechweek.com.
About DesignX Community
DesignX Community is a global design community that brings together designers and design leaders through thoughtful events, engaging conversations, and inspiring talks. From intimate dinners to large-scale summits, the community creates space for meaningful connections and real-world insights across the design spectrum.
Learn more about the community at designx.community.
Stay in touch: LinkedIn | Instagram | X
About Intuit
Intuit is the global technology platform that powers TurboTax, Credit Karma, QuickBooks and Mailchimp. Its mission is to build an AI-driven expert platform that powers prosperity for small business customers and consumers around the world.
Learn more: https://www.intuit.com/ca/careers/