REPORT LAUNCH- “Empowering Small Businesses through Digital Advertising”

​Primus Partners, in collaboration with the Institute for Competitiveness (IFC) and Broadband India Forum (BIF), is delighted to host the 2025 edition of our study, “Empowering Small Businesses through Digital Advertising.”

​The study builds on our previous work and draws from a pan-India survey of 1,000+ MSMEs and startups, examining how digital advertising and the growing integration of AI-driven tools can strengthen market access, improve ROI, and enhance business growth for small enterprises.

​The Launch Event will feature:

• ​Formal release of the report by the Hon’ble Chief Guest

• ​Presentation of key findings

• ​Multi-stakeholder panel discussion with senior parliamentarians, government representatives, digital platforms, industry leaders, and academic experts

• ​Networking dinner with drinks