How to cut CAC payback by 50% in under 6 months [Seed & Series A · $1M–$10M ARR]

​SEED & SERIES A · B2B SaaS & AI · Unit economics under pressure

​You’re spending more to acquire customers than they’re giving back fast enough. CAC payback has drifted past where you’re comfortable, you’re not entirely sure why, and you’re caught between “we need growth” and “we can’t afford this growth.” The board, investors, or your own runway are starting to push for better efficiency, not just more top-line.

​This is a small, cameras‑on room where we work directly on your CAC payback drivers. You’ll see how real B2B SaaS companies cut payback times, learn a simple way to diagnose where yours is breaking, and watch live troubleshooting with founders who are willing to put their funnel and numbers on the table.

​What you’ll leave with

• ​A clear picture of the main levers that actually move CAC payback: ICP focus, conversion, ACV/pricing, and sales cycle length — illustrated with real turnarounds.

• ​A simple diagnostic you can use to see whether your payback problem is top‑of‑funnel, mid‑funnel, pricing, or retention.

• ​A 6‑month efficiency plan: the 2–3 changes most likely to cut your CAC payback, and the changes that will only add noise.

• ​One page of concrete actions you can review with your team or board before your next update.

​How it runs

• ​We start by walking through real examples of CAC payback improvements — companies that moved from ~18 months to ~9 months, or from “unclear” to clearly healthy — and the exact steps they took.

• ​You get a simple framework to break down your own CAC payback: acquisition channels, conversion rates, ACV/gross margin, sales cycle, and early churn — easy to sketch during the session.

• ​A few brave founders share their current numbers and funnel; we troubleshoot live so you can see how to apply the framework to real data.

• ​Cameras on, small group, no webinar setup. Expect a working session, direct questions, and honest tradeoffs rather than curated slides.

​Who this is for

• ​B2B SaaS or AI founders at Seed or Series A with real revenue and increasing acquisition costs.

• ​You’re feeling pressure from your board, investors, or runway to “do more with less” and need a clear plan, not generic advice.

• ​You want CAC payback that strengthens your fundraising story and your default‑alive path — not a number you have to explain away.

​Live on Zoom

​Weekly · 09AM PST · 12PM EST · 6PM CET
​Small room. Cameras on. Free.

​Your host

​Yannick Kpodar has led CAC payback and efficiency turnarounds across multiple B2B SaaS companies — flipping Amenitiz from 70% outbound to 70% inbound while driving <12‑month payback, rebuilding pricing and GTM at PayFit, and advising VC‑backed teams on CAC, NRR, burn, and runway. As General Partner at Aventra Capital and operator partner to VC/PE funds, he pressure‑tests CAC payback and unit economics every week with founders under real board pressure.

​About Full Stack CEO

​Full Stack CEO is the global ecosystem for underdog entrepreneurs who refuse to quit. We exist so founders don’t have to carry it all alone — the GTM, the metrics, the board, the fundraise, and the inner chaos that comes with all of it. Operators with real scar tissue from IPOs, exits, pivots, and meltdowns show up every week to help you build without losing yourself in the process. Global from day one. Multilingual. Multi‑stage. Built for the people, by the people.

​Want to go deeper?

​The CEO Operating Room — $99/month.
​Your stage, your operators, your real numbers — every week. No application. Cancel anytime.
https://www.full-stack-ceo.com/ceo-operating-room

​Apply for a Lab — from $997.
​A 12‑week sprint built for your exact stage. Real outputs, small cohort, Demo Day in front of investors.
https://www.full-stack-ceo.com/labs