The AI Series for GTM: Copilot: The Play Only Your Data Can Run

​Part 4 of The AI Series for GTM

​Ask any AI to build you a pipeline play without giving it your data and you'll get textbook advice. Prioritise engaged accounts. Personalise your outreach. Follow up promptly. It's not wrong. It's just not yours. It doesn't know which deals to prioritise, or why, or what worked last time.

​The play that actually gives you an edge is the one grounded in data only you have. Your closed-won patterns. The signals that predicted your last nine wins. The deal shapes that tell you where to spend your next hour. No competitor has that data. No tool they buy gives it to them.

​We're going to wire it in, live, inside Copilot. Then ask it to prioritise a pipeline and recommend next steps. You'll see the generic version first: the advice your competitor gets from the same model on the same day. Then the version grounded in your data: specific deals, ranked by fit to your closed-won profile, with a next-best action drawn from what actually worked.

​One answer anyone could give. One answer only you can.

​🛠️ The session
Live demo, no slides. Recorded if you can't make it.

​🎁 What you leave with
A first-party play agent blueprint: the structure to wire your own closed-won data into Copilot and surface plays no competitor can replicate. Register and we'll send it over after the session.

​🎯 Who it's for
Revenue leaders on Microsoft 365 who have closed-won history and a live pipeline and want to turn that into an edge, not a dashboard. Also for anyone who assumed being locked to Copilot meant being locked out of modern GTM. It doesn't.

​🛠️ Who's hosting
Jake and Jess from Engineered GTM. We help revenue teams build AI-native GTM in-house. The session's free. If you want us to build your version on your stack afterwards there's a paid thing for that, but you'll get more than enough just turning up.

​Free. See you there 👋